Recently, we Indians have been bombarded with a Save the Tiger campaign by a telecom firm. Nice way of combining business with social awareness, if that made any difference to the tigers.

A conservation group is relying on humans' animal instincts for propagation of their cause. A US group, the Center for Biological Diversity, is distributing 350,000 free Endangered Species Condoms in all 50 US states to highlight how the rapid rise in human population (thanks to high libido and Viagra) is driving species extinct at a cataclysmic rate, according to their website Endangered Species Condoms.

Human overpopulation is the driving force behind the current mass-extinction crisis endangering:
• 12 per cent of mammals
• 12 per cent of birds
• 31 per cent of reptiles
• 30 per cent of amphibians
• 37 per cent of fish 

These condoms will be handed out at bars, universities, farmers' markets as well as spiritual groups (listening attentively to a "How to attain Nirvana through sex?" lecture). Each packet contains (just) two condoms with artwork and information on the species, and the threats of overpopulation. It will also suggest ways to control population. (Sadly, it doesn't believe in permanent birth control by forced surgery.)

For the hyperactive types, the organization is also offering a chance to win lifetime supply of condoms. If you are above 18, you can sign-up with the Endangered Species Condoms for lifetime supply of rubber.